Graphic Design Careers in Marketing 2019 2018 2017

You have the creative spirit, the drive and maybe even some of the technical skills. But when it comes to graphic design, one major concern keeps jumping to mind: Will you earn enough to make a decent living?

You're curious about how much graphic designers make, yes—but there are also a lot of other important questions you need answered. If you want a well-rounded perspective of the job before you commit to this creative career, then you'll need to know more than just graphic designer salary information.

So how much does a graphic designer make? What skills do they need? And how do you become one? We've got the answers to all of these questions and more. Keep reading to uncover the info you need to determine if a graphic design career is right for you.

Common questions about being a graphic designer

Graphic design salary information is important. But beyond meeting your financial needs, a career should also fit your personality, skills and lifestyle. Take a moment to read up on the answers to some other important questions about working as a graphic designer.

1. How much do graphic designers make?

There's a lot of factors to consider when assessing graphic designer salary information. Earning potential can depend on several elements, such as experience, education, geography, specialization, job setting and more.

According to the Bureau of Labor Statistics (BLS), the median annual graphic designer salary in 2018 was $50,370.¹ Compare that to the $38,640 average for all occupations and you can see these creative pros earn a respectable living.

Keep in mind there are other advanced positions in the field that graphic designers can work towards to increase their earning potential. For example, animators, art directors and application developers typically receive higher compensation levels.¹

2. What are some important graphic design skills?

This is a key question for any would-be graphic designer. You'll need to take some time to assess yourself and identify the areas in which you need to improve to align with what employers are seeking.

To help with that, we used real-time job analysis software to examine more than 50,000 graphic designer job postings from the past year.² The data helped us identify the top graphic design skills employers are seeking.

Here's what we found:²

• Adobe Creative Suite® (Photoshop®, InDesign®, Illustrator®, Acrobat®)
• Typesetting
• Social media
• Website design
• Digital design
• Packaging
• Project management
• Marketing materials
• Art direction
• Illustration

3. What are some important qualities of graphic designers?

The technical skills outlined above are necessary for graphic designers to execute the actual tasks assigned to them. But there are several transferable skills needed in order to successfully bring an idea from concept to creation.

Our analysis helped us identify five important qualities employers are seeking in graphic design candidates. Here's what we found²:

• Creativity: This one probably goes without saying, but graphic designers are tasked with identifying creative solutions to deliver a message or solve a problem. This requires an innate ability to think outside the box and bring forth innovative ideas on a regular basis.
• Analytical: A graphic designer should be able to step outside their own mind and view the product or service analytically and from different perspectives. That way they can help anticipate how the audience will receive it.
• Communication: Graphic designers must possess strong written and oral communication skills in order to effectively work with team members and clients alike. Asking inquisitive questions helps them understand expectations so their designs will align with their client's vision.
• Time management: Designers are often faced with the challenge of working on several projects with various deadlines at the same time. Being able to juggle multiple projects and meet stringent deadlines is essential to a successful design career.
• Research: Graphic design techniques and trends are constantly evolving, which means the learning is never done for designers. In order to ensure their designs are meeting client objectives, they need to be willing to dig up insights about their audience and explore new strategies.

4. What are some common graphic design specialties?

Beyond designing for print or web, graphic designers can specialize in a number of different niche areas. Some common design specialties include:

• User interface (UI) design
• Web design
• Application design
• Animation and motion graphics
• User experience (UX) design
• Information architecture

As you can see, many of these specializations lean toward digital design. Employers are placing a premium on ensuring internet users' interactions and experiences with their websites or applications are both intuitive and aesthetically pleasing.

5. What education and experience do graphic designers need?

For any graphic designer looking to enter the field, there are a few key factors employers consider.

Education level

While it may be tempting to forego a formal education and try to become a self-taught designer, there are some good reasons to be wary of this approach. For one, the BLS reports graphic designers typically need a Bachelor's degree in design or a related field.¹

Our analysis of graphic design job postings also supports the case for a formal education. The data revealed that 87 percent of employers are seeking candidates with at least an Associate's degree.²

Internship experience

This is a tried-and-true approach for job-seekers in all industries. A graphic design internship shows employers you've handled yourself well in a professional environment. Often this experience also provides you an opportunity to build your portfolio with real-life work examples.

Not only that, but internships also offer an excellent networking opportunity. A reference or recommendation from professional connections can certainly help your employment prospects.

Relevant projects and work experience

Sometimes the best form of education for graphic designers is to learn by doing. If you're looking to build your graphic design portfolio, you'd be wise to take on as many projects and small jobs as possible.

If possible, you should try to build up a variety of different types of design projects for your portfolio. Versatility is valuable, particularly for smaller employers that may not have the resources to hire a full team of specialized designers. If you intend on pursuing a specialization, make sure your expertise is well-supported in your portfolio of work.

6. Where do graphic designers work?

Graphic designers can work nearly anywhere, but similar to most professional-service jobs, employers tend to be concentrated in areas with larger populations. Most of these jobs can be divided into three categories: in-house, agency and freelance.

In-house graphic designers work as a part of a stand-alone company's internal creative team. Agency graphic designers are employed by a business that provides design services for several clients, and freelance designers are self-employed—typically working with multiple clients.

For a more in-depth look at the different work settings, check out our article:Where Do Graphic Designers Work? In-House vs. Agency vs. Freelance.

Launch your graphic design career

So how much do graphic designers make? You now have the information you were seeking, and the answers to other important questions you should be asking. But there is still a lot you don't know about a career in graphic designer.

Now is your chance to get a behind-the-scenes peek at the position, by hearing from seasoned designers themselves. Hear their insight in our article, "What I Wish Someone Told Me Before Becoming a Graphic Designer."

¹Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, [accessed September 2019]. Information represents national, averaged data for the occupations listed and include workers at all levels of education and experience. Employment conditions in your area may vary.
²Burning-Glass.com (analysis of 54,588 graphic design job postings, Sep. 01, 2018 – Aug. 31, 2019).
³Burning-Glass.com (analysis of 26,780 graphic design job postings by education level, Sep. 01, 2018 – Aug. 31, 2019).

Adobe Creative Suite, Photoshop, Illustrator, InDesign and Acrobat are registered trademarks of Adobe, Inc.

EDITOR'S NOTE: This article was originally published in July 2017. It has since been updated to include information relevant to 2019.

Graphic Design Careers in Marketing 2019 2018 2017

Source: https://www.rasmussen.edu/degrees/design/blog/how-much-do-graphic-designer-make/

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